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ВакансииCategory Manager → Фармацевтический бизнес → Вакансии
Western Top-10 pharm company Department: Marketing Manager Reports to (Job Title): Marketing Job Purpose Category Manager is responsible for marketing objectives, innovation strategies and actions in respect of range/Category of products in the market place. Category manager is responsible for development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a brand (s) in the short and long term. In this position he/she supervises several marketing personnel and liaises effectively with internal and external agencies. Major Accountabilities Operational Excellence Development of the brands/categories strategies including annual brand planning and 3-5 year category strategy. Proactive development of marketing and promotional mix to meet brand objectives and customer needs. Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives. Liaison with external agencies to deliver initiatives for brand Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis. Reduce Supply Complexity through proactive brand planning. Develop a mechanism to monitor product/Brand health, closely watch external environment and provide unique consumer and customer insights to ensure growth of market shares Leading for Performance Delivery of annual Sales and EBIT targets for brands and category Reach sales, EBIT and MS objectives in respect of approved investments Full accountability for category/brands and delivery of all programmes related to it. Customers at the Centre of the Strategy Understanding and use of marketing principles and process to deliver to customer needs Disease and market understanding to develop customer insights through appropriate techniques/tools People at the Heart of the Business Support and build team to achieve team goals Management of external agencies to meet team goals Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies Key performance indicators/ Measures of success Achievements of sales, EBIT, MS objectives Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships. Full financial accountability of advertising and promotion budgets within 5% Forecast accuracy Market share growth Brand health indicators ROI analysis Build and develop strategic forecasting from a robust consumer model. Launch a line extension, new campaign, commercial program, and/or generic defence Indicative duties Implement, on a timely basis, approved marketing strategies and action plans for the product range across the market. Closely monitor market performance, analyse variations from plan and recommend and implement remedial action as appropriate. Closely follows the market environment (3 C’s) and helps local and regional teams to calibrate strategy in line with changing market requirements Control marketing expenditure to approved budget or mutually agreed forecast levels. Undertake the necessary market research (customer/product) and liaise with inside and outside agencies to develop new product lines with appropriate marketing support strategies. Prepare marketing plans, budgets and estimates to timetables. Liaise with key opinion leaders, technical staff and outside agencies Communicate appropriately with other department managers and field force to ensure a coordinated implementation of overall business strategy Miscellaneous situation management like Out of stock, field and customer queries etc. Regularly visits clients with Sales people to Check implemented strategies/activities and better understand customer insight Creates creative media briefs for the agencies and manage copy and media plan development Financial responsibility: Contributes to overall sales target >$20 mio Budget responsibility for entire brand funds $>5 mio BackgroundEducation: Degree in Business, marketing or related field. MBA / post graduate education in Marketing or Business Management a plus Experience: Degree in Business, marketing or related field. MBA / post graduate education in Marketing or Business Management a plus 6-10 years of marketing experience with proven track record of achievements gained in leading FMCG companies. Marketing related experience within OTC industry and experience in sales is a plus Must have demonstrated outstanding people leadership capabilities (Novartis leadership standards) Marketing background must include experience across several lines of business/ channels, including product launches and advertising. Needs to demonstrate cross functional expertise and can thrive in a highly complex and matrix environment. Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making Must have excellent verbal and written communication skills, coupled with good relationship building and negotiation skills and listening skills Must be willing to relocate internationally Languages: Native Russian, fluent English Откликнуться на вакансию |
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